Saturday Edition of Meet Your Maker: H Fredriksson
H Fredriksson is a
collection designed with a modern, artistic and sustainable conscious purpose.
Inspired by the dark psychology of Bergman Films and contemporary European
painting, the collection has an air of melancholic beauty, drawn from the austere
silhouettes of the Nordic landscape. The overall mood of the line is one of
time and timelessness, yet the details, silhouettes and design breathe modern
contemporary culture. Thru balancing tailored garments with oversized and
loosely draped pieces she creates a juxtaposition that is the core of the H
Fredriksson aesthetic. With a sense of past and present, the designer’s belief
in traditional craft as well as in a future of new sustainable fabric
technologies is marked in the mindful fabric choices of the collection. The collection is manufactured in New York City
using sustainable fabrics and production methods. The Swedish designer Helena Fredriksson lives and works
in Brooklyn where she combines the two
worlds into a sophisticated collection which reflects both the Scandinavian
aesthetics of her upbringing and the multi cultured reality of living in New
York City. She balances the fashion sense with her art background and brings
the intricate nature inspired fabric prints, created from her photographs and
drawings, into the collection for an intimate touch. H Fredriksson has been worn by Cameron Diaz,
Alek Wek, Ana Matronic amoung other dedicated followers.
The designer has created customs for Performa Artists
like Wangechi Mutu & Dorit Chrysler, Kitchen Choreographers like Isabel
Gotowsky, Felicia Ballos & Nancy Garcia. She has further designed uniforms
for, and is continuously collaboration with, Sanshodo, a Japanese company.
Helena also curated The Color Palate Project an art, food and film project
showed in New York and that will travel to Tokyo and Europe in the future.
She has previously contributed to gallery
shows in NYC and Sweden, and has been featured in 4 published books and several
US and international magazines.
Check out more H Fredriksson at: http://hfredriksson.com/
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